Emily Hawkins
67 articles published
Known for her groundbreaking work in voice search optimization and natural language processing, Emily Hawkins is at the forefront of adapting SEO strategies to emerging technologies.
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Backlink Pruning vs. Disavowing: What's Best?
Backlink pruning and disavowing are two crucial strategies for managing a website's backlink profile. Discover the best approach for your site, balancing the advantages and disadvantages of each method to maintain a healthy, high-performing backlink profile.
Unlocking Insights with Cohort Analysis in Google Analytics
Unlock valuable insights into user behavior, engagement, and retention patterns with cohort analysis in Google Analytics. Segment users into meaningful cohorts to identify trends, optimize strategies, and drive better business outcomes.
The Top 3 Keyword Analysis Mistakes You're Probably Making
Keyword analysis is crucial for SEO success, but many businesses make common mistakes that undermine their efforts. Avoid neglecting user intent, ignoring long-tail keywords, and overlooking keyword relevance to improve rankings and drive targeted traffic.