The Ads Guide

Planning

11 articles

Pave the way for long-term success with our business planning resources. Discover strategies and tools to develop comprehensive plans that align with your goals and drive growth.

Master the SEO Funnel Using Tools Like Moz and Ahrefs

Master the SEO Funnel Using Tools Like Moz and Ahrefs

Learn how to master the SEO funnel using Moz and Ahrefs, transforming your SEO strategy to boost traffic, conversions, and long-term customer retention with data-driven insights.

Aug 01, 2025 20 minutes
Best search engine optimization books that every marketer needs

Best search engine optimization books that every marketer needs

Unlock the secrets of SEO success with our curated list of the best search engine optimization books every marketer must read. Whether starting out or aiming for advanced tactics, these resources deliver proven strategies to boost search rankings and drive organic growth.

Jul 28, 2025 12 minutes
How to rank for B2B keywords and attract right clients?

How to rank for B2B keywords and attract right clients?

Learn how to effectively rank for B2B keywords and connect with ideal clients through targeted SEO strategies that drive real business growth.

Jul 21, 2025 14 minutes
Effective seo project management with Semrush and Ahrefs

Effective seo project management with Semrush and Ahrefs

Learn how to efficiently manage your SEO projects using Semrush and Ahrefs. This guide breaks down actionable steps to plan, execute, and track your SEO campaign for measurable results.

Jul 20, 2025 21 minutes
How to launch successful Reddit PPC campaigns in 2025

How to launch successful Reddit PPC campaigns in 2025

Discover how to leverage Reddit PPC in 2025 with this practical guide. Learn to plan, create, and optimize campaigns that engage Reddit’s vibrant communities effectively.

Jul 15, 2025 12 minutes
Getting Started with SEM PPC

Getting Started with SEM PPC

SEM PPC offers a cost-effective way for beginners to drive targeted traffic through paid ads. Discover clear steps and tips to launch your first campaign and grow your skills confidently.

Jul 12, 2025 16 minutes
Powerful Google Ads Alternatives for Smart Advertisers

Powerful Google Ads Alternatives for Smart Advertisers

Discover powerful alternatives to Google Ads that help advertisers optimize budgets, target niche audiences, and diversify PPC campaigns for greater impact.

Jul 04, 2025 10 minutes
Common SEO myths explained using data from Moz and Ahrefs

Common SEO myths explained using data from Moz and Ahrefs

SEO myths often mislead marketers, but data from Moz and Ahrefs debunks these misconceptions, revealing what truly impacts search rankings.

Jul 03, 2025 7 minutes
Ethical SEO explained with best practices for marketers

Ethical SEO explained with best practices for marketers

Ethical SEO ensures your marketing respects search engines and users alike. Discover its meaning, benefits, and best practices for sustainable, trustworthy optimization.

Jun 21, 2025 10 minutes
Everything you need to know about meta core values

Everything you need to know about meta core values

Discover how meta core values underpin successful organizations by guiding culture and strategy. This article breaks down what they are, why they matter, and how to effectively implement them.

Jun 06, 2025 7 minutes
Choosing Between Semrush vs Ahrefs for Link Building

Choosing Between Semrush vs Ahrefs for Link Building

Discover which backlink tool reigns supreme in link building — Semrush or Ahrefs. This detailed comparison breaks down features, data accuracy, usability, pricing, and real-world performance.

Jun 05, 2025 18 minutes